1942

Santa Helena was founded in Ribeirão Preto by José Marques Telles in March 1942 in a family structure, assisted by three of his children. With little equipment, he started the production of sweets for street vending, which was directed to small establishments in the city. In a short time there was an increase in sales and production and the first employee was hired, in addition to the acquisition of other equipment to assist in the activities.